Celador Radio is dropping the JACK fm brand and renaming its three current JACK stations to Sam FM from next week.
The stations based in Southampton, Bristol and Swindon will rebrand on Wednesday 1st April – and Celador says they’ve been planning the change for the last six months.
It leaves just two JACK fm stations remaining in the UK – in Oxford and Reading – following JACK FM Hertfordshire’s change to Bob FM last year.
Earlier this week, Oxis Media announced it had acquired the brand rights for JACK FM across the UK and Europe.
Celador says the new Sam FM brand will have the same music mix, presenters, features, production and jokes as JACK fm. Actor and comedian Gareth Hale, one half of Hale and Pace, will be the Sam FM station voice.
Celador Radio Chairman Paul Smith said: “We have been considering for some time taking control of our own brand as opposed to franchising a name, which has consistently caused confusion with the two UK Jack stations not under our ownership. We have had great success with our three Jack stations and look forward to them developing further and achieving yet greater success as Sam FM.”
As well as the three Sam FM stations, Celador owns and operates licences as The Breeze, Fire Radio and Palm FM across the south of England.