Bauer launches KISS in Norway and Finland
Bauer launches KISS in Norway and Finland
Posted by
Bauer launches KISS in Norway and Finland

Bauer’s KISS brand has launched in Norway on DAB+, and Finland on FM over the last few weeks.

The move marks the first time Bauer has taken its brands outside the UK. KISSTORY is also now on-air in Norway, also run by local management and content teams.

It follows Bauer Media’s acquisition of Finnish commercial radio business Radio Nova from broadcaster MTV, part of the Bonnier Group and SBS Radio from Discovery Communicatons in 2015, which saw Bauer have operations in the UK, Poland, Germany and Slovakia. Sweden, Denmark, Norway and Finland.

KISS has replaced The Voice in Finland.

Bauer Media UK CEO Paul Keenan commented: “More KISS is great for listeners across Europe. Outstandingly successful in the UK, I am confident that it will deliver highly valuable audiences in the Nordics“.

CEO of Bauer Radio Norway, Lasse Kokvik commented “KISS in the UK has grown to entertain more Millennials than any other Bauer Media brand. It’s extremely influential for an audience that’s difficult to reach. KISS Norway’s ambition is to become the market-leader in this audience”.

CEO of Bauer Radio Finland, Leena Puntila commented, “KISS – ’The Beat of Finland’ is set to be a fantastic addition to Finland’s thriving radio landscape. We’ll offer music and programming that will appeal to our countries’ millenials with an ambition to grow our share of listening in this market“.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday.



0 0 3059 15 February, 2016 Industry News, Today Monday, February 15th, 2016

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

FAB on DAB Radio Academy Event - June 30, 2016 at 7:00 pm (University of Portsmouth)
Entries open for the ARIAS - July 4, 2016 at 9:00 am (Online)
RadioDNS Automotive Broadcaster Workshop - July 5, 2016 at 9:00 am (Geneva, Switzerland)
Ministerial Summer Reception - July 12, 2016 at 4:00 pm (30 Leicester Square, London)
BBC Radio 1 Roadshow Remembered - July 28, 2016 at 7:00 pm (BBC Radio Solent 10 Havelock Road, Southampton, SO14 7FY, England)
More events