Personalised music streaming service MixRadio is the latest publisher to sign up to Global’s Dax service.
MixRadio joins 150 other audio platforms that now monetise their inventory through the Digital Audio Exchange, which was created in 2014 to offer advertisers a single buying point for both direct and programmatic advertising.
Mike Gordon, chief commercial officer at Global, said: “MixRadio prides itself on offering a personalised listening experience. This makes it an ideal fit for Dax, where advertisers can deliver effective digital audio campaigns to specific target audiences.
“We created Dax to give clients and agencies access to the growing digital audio market in one buy, so being able to offer MixRadio’s inventory alongside other popular digital audio publishers is a fantastic development for us.”
Ralph Pighin, vice president of advertising at MixRadio, said: “We are happy to be integrated with DAX to deliver premium advertising to our users. DAX uniquely supports MixRadio’s strategy to deliver a great user experience while monetising our inventory. By focusing on programmatic solutions we are able to concentrate on our high quality user experience while keeping operations and sales lean.”