The new audio imaging for the Radio 1 Breakfast Show with Nick Grimshaw has launched today, produced by the team at Contraband Media.
Lead Imaging Producer for BBC Radio 1, Matt Fisher, and Grimmy’s team, told Contraband Media they wanted a complete overhaul of the current top of hour openers & show IDs. They said the new imaging had to be energetic, colourful and embrace Grimmy’s personality plus highlight his A-list celebrity guests.
In the audio we’ve heard so far this morning, the hour openers use sung vocals from songs mixed with the main station VOs.
Adam Burgess, Director at Contraband Media: “What an honour to be chosen to produce for BBC Radio 1 and to put our stamp on one the biggest and most important breakfast shows in the country! It’s certainly another fantastic milestone for myself and the team.”
Tom Cross, Director – Contraband Media: ‘’This project was perfect for us. It was a great challenge to sample the Radio 1 playlist with the personality and fun of Grimmy’s show. It’s a privilege to develop the sound of the Breakfast show with the BBC Radio 1 team!’’
The imaging launched today and we’ve included a SoundCloud embed below for you to hear a sample.