New Wave to launch nine spin-off radio stations
New Wave to launch nine spin-off radio stations
Posted by
New Wave to launch nine spin-off radio stations

New Wave Media, owners of Original 106, Central FM and Wave 102, is launching nine new radio services this week.

The stations will only be online, as the MD of the company believes the future of radio delivery is web-based rather than DAB.

Each of the stations will gain three new sister stations, with specialist music at the heart of the plans. Original 106 will launch Original 106 Gold, Original 106 Country and Original 106 Chart, with Central FM and Wave 102 offering the same formats targeting their own local areas.

Each station will be a locally focused genre specific offering with each station carrying local news every hour.

Alistair Smith, who is heading up the project, said: “These stations have a hybrid structure, they are not a direct music on demand proposition, more a station ‘genre’ on demand playing to all the strengths of radio whilst just focussing on the music you love. The stations will offer listeners a new music format enabling them to remain loyal to the local station whilst enjoying all the benefits of local features, what’s on guides and of course local, national and international news.”

New Wave Media says advertisers will be given fresh marketing and connection opportunities as Ofcom does not regulate web radio enabling a variety of innovative advertiser and marketing solutions.

Adam Findlay, MD of New Wave Media isn’t a fan of DAB, saying internet radio is coming of age and that’s where the future lies. He said: “UK radio has spent hundreds of millions on DAB over the past 20 years having been frog marched down the DAB path by the UK Government. The good news is that web radio is now coming of age with uncapped data streaming, wide scale wi-fi access and of course the arrival of internet access in cars through google dashboards, the industry is being given a second chance to realise its digital future.

“DAB will almost certainly be part of that future but that’s all, just part of it not the exclusive future. I think it will soon be a web led future with DAB remaining in the slow lane.”

The company is already planning even more spin-off services featuring jazz, R&B, classic and a Scottish music service.

0 Comments Off 5388 30 November, 2016 Alerts, Industry News, Today 2:06 pm 201611 Wednesday, November 30th, 2016
European Radio Show - January 29, 2017 at 10:00 am (Paris)
European Radio Show - January 30, 2017 at 10:00 am (Paris)
European Radio Show - January 31, 2017 at 10:00 am (Paris)
RAJAR delivered to stations Q4 2016 - February 8, 2017 at 10:30 am ()
Radiodays Europe 2017 - March 19, 2017 at 12:00 am (Amsterdam, Netherlands)
IRN Awards - March 23, 2017 at 6:00 pm ()
Hospital Radio Conference and Awards - March 24, 2017 at 12:00 am ()
Student Radio Conference in Leicester - April 19, 2017 at 12:00 am (Leicester)
More events