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The Who to launch own station

Pete Townshend and Roger Daltrey from The Who are supporting their new album and tour by opening their own radio station. It will only be available in America on the Sirius network, a subscrition-based satellite radio service which also carries the Howard Stern show and hundreds of commercial-free music channels.

The Who Channel will debut on SIRIUS on Thursday, September 21. The limited-run channel will feature five decades of music by The Who, including rare tracks and live cuts, and SIRIUS-exclusive interviews with band members. Also featured will be nightly broadcasts of concerts on the band's current tour of the US and Canada , featuring commentary and backstage reports hosted by musician Rachel Fuller.

SIRIUS will also broadcast selected shows from The Who's massive archives, including some never before-heard shows and backstage conversations with the band, some with the late Keith Moon and John Entwistle.

Said The Who's Pete Townshend, “This is the most exciting thing I can imagine — our own radio channel, straight to our fans. I'm completely revved about this. Who's serious about SIRIUS? You bet.”

Scott Greenstein, SIRIUS President of Sports and Entertainment, said, “The band that revolutionized rock and roll as we know it will continue to make history by partnering with SIRIUS Satellite Radio for this groundbreaking channel. Our subscribers will be connected to all aspects of the band with an ‘all access' pass granted to them by Pete Townshend and Roger Daltrey in a unique and unprecedented way, including, with the advent of technology, the return of Keith Moon and John Entwistle.”

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