A new radio manufactured by iriver is set to be the next big thing in digital broadcasting. Revealed to the radio industry at the RadioCentre conference yesterday, and given away to 300 attendees, the device is capable of showing colour slide-show images and is on trail for the next two months.
A representative from iriver gave RadioToday.co.uk a demonstration at the event, and even though we were in the basement of a London address, the signal was still quite impressive and let us view various images from one of the trail stations, Capital Radio.
Virgin Radio is also one of the trail stations taking part, and Digital Media Director at Virgin James Cridland said: “Commercial radio is already broadcasting more than 50 radio stations to London on DAB and adding this exciting functionality makes digital radio even more appealing for listeners. It also opens fresh, potentially lucrative, channels to the consumer for radio advertisers.”
Andrew Harrison, Chief Executive, RadioCentre, says: “We are very excited about the innovative opportunities for radio that new technology presents. As well as enhancing the experience of our listeners with images to support the programmes they already love, Slideshow means new dynamics for advertisers by adding logos and pictures and more detailed information to radio commercials, and that’s a very powerful proposition.”
The trial has been developed in partnership with iriver, a provider of innovative portable audio and video products. iriver is set to introduce a DAB-based portable radio with a high-quality screen later this year and BETA versions of the groundbreaking product will be distributed to trial participants this week. By tuning in to Capital Radio, Heart, Magic or Virgin Xtreme, iriver users will be able to see station logos, artist pictures and information and single and album art — as well as advertising messages.
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