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Biggest Winners & Losers Q2/07

As part of our RAJAR Q2 2007 analysis and coverage, we bring you the stations with the biggest jumps in figures in the past quarter and in the past year. All local and regional stations have redrawn their Total Survey Areas (TSAs) based upon Postcode Districts. Under the previous system, stations based their survey areas on Postcode Sectors. As a result, some stations may artificially lose or gain listeners.

[b]=== Q2/07 v Q1/07 Quarter-on-quarter comparison ===[/b]

[b]Biggest Winners in terms of Reach (% of population):[/b]

106.3 Bridge FM +9
BBC Radio Cornwall +6
BBC Radio Jersey +6
BBC Radio Ulster (inc. BBC Radio Foyle) +5
BBC Radio Guernsey +5
97.6 Chiltern FM +4
Northants 96 +4
South Hams Radio +4
Hertbeat FM +4
96.4 The Wave +4

[b]Biggest Losers in terms of Reach (% of population):[/b]

Radio Borders -6
Q103 -6
Vale FM -5
STAR Radio Cheltenham -5
BBC Radio Scotland -4
BBC Radio Devon -4
BBC Radio Newcastle -4
BBC Radio Norfolk -4
The Bay -4
Lantern FM -4
Leicester Sound -4
Mercia FM -4
2-Ten FM -4
Lite 106.8 -4
FM 107.9 -4
Fen Radio 107.5 -4

[b]Biggest Winners in terms of Share (% of audience):[/b]

106.3 Bridge FM +6.7
BBC Radio Cornwall +5.3
BBC Radio Jersey +4.1
Manx Radio +3.7
97.6 Chiltern FM +3.2

[b]Biggest Losers in terms of Share (% of audience):[/b]

Radio Borders – 7.5
Red Dragon -4.0
Q102.9/Q97.2 (inc. Q101.2) -3/7
BBC Radio Cleveland -3.3

[b]=== Q2/07 v Q2/06 Year-on-year comparison ===[/b]

[b]Biggest Winners in terms of Reach (% of population):[/b]

106.3 Bridge FM +10
BBC Radio Ulster (inc. BBC Radio Foyle) +7
BBC Radio Guernsey +7
BBC Radio Jersey +6
Horizon Radio +6
STAR Radio North Somerset +6
102.4 Wish FM +6

[b]Biggest Losers in terms of Reach (% of population):[/b]

102.5 Radio Pembrokeshire -12
KL.FM 96.7 -10
2-TEN FM -8
STAR Radio Cheltenham -8
107.1 Rugby FM -7
Forth One -7
96.4 BRMB -7
107.2 Win FM -7
Clyde 2 -6
Radio Borders -6
Dearne FM -6
Ridings FM -6
Time 106.6 -6
96.2 The Revolution -6
Wave 102 -6

[b]Biggest Winners in terms of Share (% of audience):[/b]

Bridge FM +8.5
BBC Radio Cornwall +6.0
Horizon Radio +5.9
107.5 3TR FM +5.3

[b]Biggest Losers in terms of Share (% of audience):[/b]

Radio Borders -11.1
102.5 Radio Pembrokeshire -7.7
KL.FM 96.7 -6.7
BBC Radio Humberside -5.7
BBC Radio Ulster -5.5


[link=https://radiotoday.co.uk]RadioToday.co.uk – non-stop radio news[/link] radionews@radiotoday.co.uk or call 0871 315 6 315

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