Town and Country celebrates
Southampton station The Saint ended on a high for new owners Town and Country Broadcasting, thanks to a larger TSA. Now called Radio Hampshire, the station gained 50% more listeners quarter on quarter.
In Wales, Radio Pembrokeshire’s reach dropped slightly, but the station still commands an impressive 49% reach, almost twice that of it’s closest competitor BBC Radio 2.
The success continues at Bridge FM in Bridgend, with reach climbing by 9% and hours also increasing. Programme Manager Gareth Davies said “These are some of Bridge FM's best ever listening figures. They are the icing on the cake for us after a year when we've been awarded 'Welsh Local Radio Station of the Year' and, with our listeners help, broke a Guinness World Record! Bridge FM is definitely the local station of choice with now more listeners than any of the BBC stations.”
Regional PD Andy Griffiths is also pleased, commenting “In increasingly competitive marketplaces – our stations have some of the most loyal listeners in Wales. These audience figures are a credit to our staff and proof that the key to success is being truly local, relevant and entertaining and we look forward to Swansea Bay Radio's first audience figures due in early 2008".
A new RAJAR measuring specification was introduced for the latest results. These figures do not take in to account possible changes in TSA and are offered only as a guide.
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