Following yesterday's news from GCap Media, the BBC and 4 Digital Group have joined forces to confirm their commitment to develop digital radio in the UK. Both parties will look at ways to encourage more rapid consumer take-up of the technology ahead of 4 Digital's launch in the next 12 months.
Jenny Abramsky, director of BBC Audio & Music, and Nathalie Schwarz, chair of 4 Digital Group, issued the following joint statement:
"RAJAR's figures last week showed that listening to digital radio grew for the fourth quarter running and that DAB listening has topped 100 million hours. The DRDB also reported a substantial increase in sales of DAB sets before Christmas and forecast that household penetration would grow to 30% in 2008.
"It is clear to us that DAB has an exciting future in a fast converging UK media industry. The BBC and 4 Digital Group are committed to digital radio long term and both believe that working together, and with the rest of the radio industry, is vital if we are to secure the UK's position in the forefront of digital radio development.
"We want to work together to make the very best of UK radio available to everyone, while continuing to compete to provide the very best audio content that will be the primary means of ensuring the success of digital radio in the years to come."
