Half a million get DAB for Xmas
Over half a million people bought a DAB Digital Radio set in December, the DRDB has announced. In total, over two million units were sold in 2008, up three per cent from the previous year.
Top selling products included DAB clock radios with docking stations, kitchen radios and an in-car DAB adapter. Other popular models were micro hi-fi systems with docking stations, handheld DAB radios and, for the first time, radios combining DAB and wi-fi.
DRDB Chief Executive Tony Moretta says: “Manufacturers tell us sales of DAB radios this Christmas were held back by a lack of stock in some outlets. Where stock was available, DAB radios sold well and some manufacturers have told us they were working ‘flat out’ until Christmas Eve to supply product.
“Consumer confidence in DAB remains high and it is important that retailers and manufacturers do not lose sight. At a time when other consumer electronics products are suffering declining volumes and value, DAB radio is holding its market position and growing its share versus analogue devices.”
In total, over eight million DAB radio sets have been sold in the UK.