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Pure sees growth in Europe

DAB Digital Radio manufacturer PURE has announced record export growth for 2008 amid buoyant demand from countries including Switzerland, Denmark and Norway.

The company has more than tripled overseas sales in the year ending 31 December 2008, and here in the UK, communications minister Lord Carter is expected to outline measures to drive further digital radio expansion in the government’s forthcoming Digital Britain report.

Hossein Yassaie, Chief Executive of Imagination Technologies (parent company of PURE), said: "Our strong overseas growth is further evidence that DAB digital radio is gaining traction worldwide, and that the transition to digital radio is inevitable."

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