The online greeting cards company Moonpig have appointed radio advertising agency Radioville to handle their new radio campaign.
The first ads feature Shaun of The Dead star Kate Ashfield as the recipient of a very specific Valentine’s Day card, and Eastenders actor Matthew Ashforde as a man who inadvertently takes the credit for the card’s personal nature.
The campaign was written by Radioville creative director Tim Craig, directed by Ben Fairman and produced by Sean Carnegie. The first ad airs today (January 26th) in the run up to Valentine’s Day, and further ads are planned to run at tactical points during the year.
