
Classic FM has announced a partnership deal with Sky including sponsorship of the Howard Goodall’s show, ‘Howard Goodall On….’. Goodall’s show, which broadcasts Saturdays from 1-3pm, will also be supported by advertorials in Classic FM magazine.
As part of the joint agreement, Classic FM will also become an on-air Sky broadcast partner of Sky Arts classical music strand, which airs on Sky Arts 2.
Robert Tansey, Brand Marketing Director, Sky said: “We are delighted to have formed this partnership with Classic FM and we look forward to working closely with Howard Goodall and the Classic FM team.”