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Barclaycard signs for Global Radio

Global Radio brands Capital, Xfm, Heart and Galaxy will be working with Barclaycard over the next 12 months in a new sponsorship deal.

The year-long partnership includes media activation with some of Global’s live events, kicking off with the 95.8 Capital FM Summertime Ball being held on the 7th June. The event, held at London’s Emirates Stadium, will see the world’s leading artists perform in front of an audience of 50,000.

Other events tied in to the partnership are a number of Xfm live-session gigs, intimate Heart live events and promotions within the Galaxy network. Activity will include on air opportunities to attend these exclusive events, access to exclusive content and bringing new and exciting events to the Global audience.

The partnership was brokered by the Global Radio Sales Team and Simon Davis, Managing Director at Walker Media.

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