with RCS

New marketing for Smooth Radio

A new major marketing campaign for Smooth Radio starts this week, featuring buses, taxis and posters.

The new creative Sleeveplace is an evolution of the Sleeveface campaign the stations ran last year, and utilises the Isley Brothers’ Summer Breeze Greatest Hits, Simply Red’s, Stars and George Michaels’, Twenty Five to illustrate the variety of music that Smooth Radio plays.

GMG Radio Chief Executive Stuart Taylor said: “Smooth Radio’s new ‘Sleeveplace’ campaign is the perfect progression following on from the success of ‘Sleeveface’. I have no doubt it will continue to prove how listening to Smooth Radio really brightens your day”.

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