Sony continues with Awards
Sony has confirmed it will continue to sponsor the radio industry awards next year, after rumours the technology giant was pulling out after this year's event.
Sony Managing Director Steve Dowdle confirmed the news, whilst announcing the company expects to see the digital radio switchover in Britain by 2015, with the FM signal being switched off for good soon after that date.
"It would be quite easy for a big corporate like Sony to say, we've done our 27 years; I think we've done our bit so let's save a bit of money and move on," the Sony UK boss told [link=http://www.techradar.com/news/audio/hi-fi-radio/sony-wants-digital-radio-switchover-by-2015-602630]Techradar[/link] .
"But that's not the right thing to do for us; we are very committed to radio even in this uncertain time and we would like to confirm that we are sponsoring the Radio Awards in 2010 and developing our other projects such as the Sony Schools Radio Awards."