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Bauer pushes Magic in London

Magic 105.4 is to launch its biggest ever marketing campaign, with listener-generated content featuring on television and billboards.

The user-generated, multi-platform ‘Magic Loves London’ campaign aims to [i]capture and lift the mood of London this summer[/i] with images submitted by Magic 105.4 listeners of what they love most about life in their part of London.

A five-week TV ad campaign will launch the activity on the 29th June with listeners’ images featured in 10 and 30-second television commercials, produced and directed by St. Luke’s, to be broadcast on both terrestrial and satellite platforms. The Magic 105.4 montage will be set to a soundtrack of Fleetwood Mac’s Everywhere.

Throughout the next five weeks Neil Fox, Angie Greaves and Kim Wilde will all be appealing to listeners to upload more of their favourite London images, along with their favourite songs to wake up to.

Steve Parkinson, Managing Director of Bauer Media's Magic 105.4, said: “We are absolutely delighted to be announcing this new and exciting ‘Magic Loves London’ campaign. This campaign is Magic 105.4’s tribute to London and will capture the breadth and depth of its feel-good, mood-lifting summer sights and sounds. This creative has been designed to really engage Magic 105.4’s strong community of listeners and reinforce the station’s uplifting core-values.”

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