TLRC has sold another local radio station, the second in a week. This time Silk FM has been acquired by nearby Dee 106.3.
The shareholders of Dee 106.3, which includes Jason Bryant's company Town and Country Broadcasting, have bought the station for an undisclosed amount, after missing out on the Wales licence which went to rivals GMG Radio.
The deal was finalised yesterday and staff told shortly afterwards.
Silk FM has won a number of industry awards in the last few years, including Station of the Year at the Sonys, and the Radio Academy North West station of the year in the Nations and Regions for three years in a row.
Dee's Chris Hurst will become the Executive Chairman of the two stations, and is keen to see the two Cheshire stations working together: "As one of the few counties in England without its own BBC local radio station, local commercial radio has a vital role to play in Cheshire keeping listeners in touch with local news and information. I hope the local community will continue to support us as we bring these two Cheshire local radio businesses together under common local ownership"
Together, the two stations have a total potential audience of almost half a million people.
Chris added “We believe that advertisers in East and West Cheshire will welcome this new opportunity to reach consumers right across the county.”
