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New boss for MediaCityUK

Former Emap manager Sinead Greenaway has been appointed as Chief Executive of MediaCityUK.

Sinead, who started her career in commercial radio and previously held senior roles at Emap, will arrive in Salford Quays to take the helm of the UK’s first purpose-built creative and digital community in the autumn.

The BBC will move around 2,500 staff to MediaCityUK from 2011 onwards, involving the relocation of BBC Radio 5 Live and other London-based departments, along with all local and network broadcasting currently operating out of Manchester city centre.

In a recent survey, 42 per cent of BBC staff have agreed to relocate their roles to MediaCityUK, which is higher than the corporation expected.

Sinead will report to Bryan Gray, Chairman of Peel Media. He said: “The role of Chief Executive will be central to the successful delivery and management of MediaCityUK and I’m delighted to welcome Sinead to the team.

Sinead Greenaway said: “MediaCityUK is a hugely exciting proposition and the prospect of playing such a central role in its delivery was too good an opportunity to miss.

“I’m looking forward to working with the rest of the team to create a truly world class media community which will provide the sector with new and innovative ways of working.”

The University of Salford has also confirmed that they will have a MediaCityUK presence, with a brand new campus containing facilities for up to 700 students and staff. In addition, Peel Media recently announced a collaboration with Ascent Media Group to provide a range of services at MediaCityUK.

GMG Radio's Rock, Real and Smooth stations are already based in Salford Quays, along with Global Radio's Xfm, Gold and Galaxy.

Phase one of MediaCityUK is scheduled for completion in 2011.

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