The sale of Google's radio automation software has been completed, and has been bought by an American company called WideOrbit.
WideOrbit provides business management software for Media companies including hundreds of radio statons. It now owns the never-launched-in-the-uk Automation software (previewed at last year's NAB in London), Maestro and SS32 automation products.
“The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters,” said Eric Mathewson, Founder and CEO of WideOrbit. “This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike. We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family.”
"We are pleased that WideOrbit will be able to take advantage of Google's radio automation technology as they continue to develop their business," said Jim Woods, Director of Product Management at Google. "We are confident that WideOrbit will make every effort to improve the technology and serve existing customers at the highest possible level."
