NME Radio has launched an iPhone/iPod application via the iTunes store. It features an immediate purchase and download facility of music played on the station – the first of its kind for a UK radio broadcaster.
The app also utilizes the latest in audio compression technology, providing much better audio quality and more robust connectivity. Users can also text the NME Radio studio directly from the application allowing for greater interactivity with the station.
NME Radio managing and programming director Sammy Jacob said: “This app is great news for the music industry, artists and audience alike as it allows for impulse purchase and download of tracks played on the station.
“It is, as far as I am aware, the first UK radio station app to have such facility. Apart from providing increased exposure to new and emerging artists, it will contribute to revenues. I believe stuff like this is essential to the future of the music industry.”
