Smooth Radio back on track
London's Smooth Radio has reported an extra 178,000 listeners year-on-year, and Rock Radio listeners tune in for longer.
Elsewhere in the group, Smooth continues to increase listeners in most regions, with the original North West station now 200,000 listeners ahead of its stablemate and recently rebranded Real Radio.
In the North East, Real Radio, which was also recently re-branded from Century Radio saw a dip in figures but Chief Executive Stuart Taylor said the full impact of the re-brand will bot be seen till next quarter: “Real Radio continues to be the No.1 commercial station in both Wales and Scotland and we are now looking forward to the quarter 3 results when the full impact of our re-brand from Century to Real in the North East and North West will be reported”.
He added "Smooth Radio London and our Rock Radio brand have proved to be our star performers," as both Rock Radio stations in Glasgow and Manchester have recorded large increases in listening hours. In Manchester the average listener now tunes in for two more hours per week than last quarter (up quarter on quarter from 8.6 to 10.6 hours). In Glasgow the increase is four extra hours (up quarter on quarter from 7.8 to 11.8 hours).