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Birthday billboards at Classic

Classic FM is celebrating its 17th birthday with a national marketing campaign in newspapers, on TV, and on billboards.

The four-week national campaign, the biggest ever for the Global station, has been planned by media agency PHD and comprises outdoor, press and TV.

The outdoor campaign starts on Monday 7th September with giant posters at key commuter train stations and advertising on thousands of bus rears and sides right across the country.

Speaking about the campaign, Global Radio’s Group Director of Marketing Giles Pearman said: “We are thrilled with the growth and success of Classic FM. This brand new campaign – the biggest in the station’s 17-year history – underlines Global Radio’s continued commitment to invest in its radio brands.”

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