The Digital Radio Development Bureau has launched a new SMS checker for instant coverage check by listeners.
The new service is being launched nationwide and allows people to text their postcode to 88600 to receive instant information on coverage and how many stations they can expect to receive.
In a separate campaign, the DRDB, in conjunction with PURE, ROBERTS, Sony and Philips, is running a trial of in-store point of sale material across fifteen Currys stores in the North West.
Katrina Adamczyk, Audio Category Manager, DSGi plc, Currys parent company, said: “Digital radios are a big seller for us at Currys and we are pleased to be working with the DRDB to ensure our customers have all the information they need at their fingertips.”
