DRDB to be dismantled
The Digital Radio Development Bureau is to be incorporated into a new body created by the government in order to meet plans for a digital radio switchover currently set for 2015.
The new body, titled as imaginatively as the one it’s replacing, is the Digital Radio Delivery Group; we can only assume that the emphasis is on the word delivery. The new organization has just advertised for a new chief executive whose main role would appear to be to drive Britain toward digital migration.
The new executive will be expected to report to the BBC’s Tim Davie and Andrew Harrison, chief executive of the Radio Centre.
A source close to the decision making process told The Guardian: "We want someone to organise and manage the process and deliver on the digital radio targets. It is likely to be someone who has significant chief executive experience to date."
In a perfect world, the Digital Britain report would like to see all of the national radio stations on digital platforms by 2015. If all goes to plan, at least half of all radio listening will be digitally two years before that.