No more Stars for UKRD Group
As UKRD prepare to re-brand three stations in the North East to Star Radio, chief executive William Rogers says he has no plans to re-brand any more of their stations.
Also, as announced last week, TLRC has today withdrawn from the London Stock Exchange.
The Local Radio Company has been majority-owned by UKRD since May, and Rogers said it would rather use funds to invest in the business than maintain advisers and auditors and issue announcements. It closed at 4 pence per share.
Talking with RadioToday.co.uk about the upcoming change of name for Alpha, Durham FM and Minster Northallerton, he said: "Three of our stations in the north east are to be brought closer together and re-named Star Radio and this is anticipated in a month or two. By creating a larger more commercially viable area under a new brand identity we are looking to provide the areas of Durham, Darlington and Northallerton with a more secure and dynamic future. We don’t have any plans to re-brand any of our other stations."
UKRD already owns Star Radio in Cambridge and Ely, and North Somerset's Star Radio.
Star Radio Bristol and Star 107.5 in Cheltenham were both sold by UKRD and now are locally owned and operated.