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PURE gets internet connected

Radio manufacturer PURE has co-founded an industry standard for internet connected media devices.

To be known as IMDA, the Internet Media Device Alliance, it will develop and promote a set of open, interoperable standards and device profiles for internet connected media devices.

The IMDA certification program was debuted at an IMDA Summit at the IFA consumer electronics trade show. PURE is showing the first IMDA certified radios at the show, on now in Berlin. EVOKE Flow and AVANTI Flow will be the first to bear the IMDA Certified logo.

The IMDA will define a series of technical Profiles which will enable the development of internet media devices which deliver a high degree of consistency and interoperability for consumers, while enabling differentiation amongst broadcasters and manufacturers.

Says Colin Crawford, PURE’s director of marketing: “The establishment of IMDA Profile 1 is an important milestone for the internet media device industry and will maximise the growth of a global consumer market in Internet-connected media devices. We are extremely pleased to have certification for EVOKE Flow and AVANTI Flow and aim to receive certification for the new Siesta Flow in time for the peak Christmas period.”

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