with RCS

RadioDNS makes Pure Sensia

Pure’s new Sensia connected digital radio is the first of its kind to incorporate RadioVis technology based on the RadioDNS framework. The Sensia can display IP visuals from stations on the DAB platform.

RadioDNS and RadioVIS is already used by Global Radio in their iPhone and Symbian mobile phone applications, and prototype clients have also been developed by the BBC.

The new set-up means stations can broadcast images to accompany a theor output, these already include Fun Kids, Jazz FM, NME Radio, Planet Rock, Traffic Radio and Passion for the Planet.

RadioDNS and its associated applications are open specifications, which means that any manufacturer can incorporate the technology in their device, and any broadcaster can provide services.

Paul Smith, PURE’s general manager says: “PURE made its name as the company behind the success of DAB. We’ve since created a market leading and multi award-winning, internet-connected product range with our Flow series. Sensia is the next major innovation from PURE, which I am confident will bring radio to a whole new ‘Facebook’ generation while still inspiring our traditional customer base. Radio will never be the same again.”

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