The BBC has appointed Simon Lloyd as Director of Marketing, Communications and Audiences for Future Media and Technology.
Simon will be responsible for the delivery of BBC services in new ways to audiences via existing and developing technology.
"The way that our audiences are consuming BBC content is both changing and becoming increasingly sophisticated," commented Sharon Baylay, Director, MC and A.
"Simon will play an important role alongside his colleagues in MC and A in ensuring that the BBC continues to deliver its commitment to reaching our audiences on every platform as well as discovering and developing new ways to engage with them."
Simon Lloyd began his career at BT as a Customer Marketing Manager and has held a series of more senior positions in companies including Mirror Group (London), Kellogg's, 20th Century Fox, 118118 The Number and Nokia.
He joins the BBC from Palm Europe Ltd, where he was Senior Director, Marketing. He was responsible for all marketing activity across the region for Palm's products, brands and services.