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Local radio RAJAR round-up

BRMB has hit an all time listening low with 66,000 listeners leaving the station in the past three months, and total hours continuing to fall.

The station, which is currently claiming to be "under construction" is hoping to return to its glory days under new owners Orion Media.

In the Global portfollio, Heart Northants reports its biggest audience in five years, Heart North Devon is also benefitting from the Heart re-brand and Galaxy stations in Southampton, Scotland and the North East has shown major increase in listeners.

Looking at the independents, 3TR FM drops back down to 23 per cent reach (from 27 per cent), Brunel FM has dropped from 18,000 to 12,000 listeners, Dearne FM continues to shed listeners and Juice FM Liverpool is down in reach and hours. (Seems all stations in Liverpool have lost this quarter)

Lite FM returns to RAJAR with worse figures than when they left, with over half the hours they had a year ago and The Revolution has posted a dip in listeners this quarter, but still show an improvement on a year ago.

Meanwhile, 3FM has an impressive yearly increase, going from 22 per cent reach last year to 33 per cent today and 107 The Bee continues to enjoy a high average hours of 16.2. At Tindle, Island FM Guernsey has the highest listening share in any area, with 35.5 per cent of people in their TSA listening whilst Channel 103 Jersey gains a weekly reach of 53 per cent.

Over at the Beeb, BBC Hereford and Worcester takes a hit on the total hours, which now stands at under one million for the first time in recent history, and BBC Radio Merseyside drops 24,000 listeners to an all time low of 279,000 listeners.

Radio Norfolk is down 22 thousand people whilst Radio Nottingham lost 28 thousand listeners this quarter.

JACK fm has its highest ever listening figures with an extra 7,000 people now listening every week. General Manager Ian Walker said: “Oxfordshire clearly appreciates having a truly local radio station which doesn’t just play the same 10 songs over and over, and which continues to buck the trend of homogenised, clinical networked radio. Thank you Oxfordshire!

At UKRD / TLRC, hours are up at Spire FM, whilst 2BR, Alpha Radio, Durham FM, and Minster FM see market gains.

Commenting on the latest result for UKRD, Group Programme Director Phil Angell said, “Does anyone ever read down as far as this on a RAJAR press release? Look, some of our stations went up a bit and some of them went down a bit just like has happened with the Heart stations. Mind you, if you look closely at our 25-34 males on a Wednesday lunchtime….”

Good on ya, Phil.

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