Magic 105.4 goes all Wicked
Bauer Media's Magic 105.4 has arranged an exclusive partnership with the hit West End musical, WICKED.
The twelve-month partnership will feature on air promotion for two Wicked events which will host to raise money for Magic’s Cash for Kids charity.
The first of which will be a free family day at the Royal Horticultural Halls’ Lawrence Hall on Sunday 1st November, followed by a gala performance on November 26th.
Zoe Bailie, Charity Manager for Magic 105.4 Cash for Kids says: “This is a fantastic deal which sees WICKED gain excellent exposure with their target market and generate huge benefits for our charity through the campaign creative.”