RAB creates new regions role
The Radio Advertising Bureau, the trade marketing body for radio, has announced the appointment of Katherine Dunham to the new role of strategy consultant for the nations and regions.
The RAB has also introduced a new tier of measurement for regional radio advertisers (outside of London) on its RadioGauge research tool. Regional RadioGauge will offer advertisers the opportunity to quantify the effectiveness of their radio campaigns.
Michael McIntyre, chairman of the regional radio forum, representing radio groups outside of London commented: “The appointment of someone with Katherine’s great experience with agencies and advertisers is a sign of the radio industry’s commitment to advertisers outside of the London market”.
Said Simon Redican, managing director of the RAB, added: “RadioGauge has been a huge success with national advertisers, we hope it will prove just as successful in the nations and regions.”