Global Radio’s creative team in London have won a Mobius award for their work with Disney, promoting the TV show LOST through XFM.
The day-long promotion meant only fake ads for products in the TV show were aired, to promote the Final Season DVD release.
The campaign has also been nominated for the “Best in Show” Award.
Dan Brooks, Brand Manager on Walt Disney said: “I was enormously impressed with the campaign that XFM produced for Lost: The Final Season DVD release. The team developed a highly original concept that created cut through and stand out but more importantly resonated with the core Lost fan base. The reaction that it generated on sites like twitter and Lost blog sites was testament to its brilliance and success. This was the first time I have worked with XFM but would have no hesitation in working with them again as they fully understand your brand and translate it into a campaign with masterful creative execution”