BRMB raises £414k in a day

This year’s BRMB Walkathon has raised £414,845 for charity, after 10,000 listeners signed up to walk all or part of the twenty six miles around the circumference of Birmingham.

The money will be delivered to Birmingham Children’s Hospital.

Phil Riley, Chief Executive of brmb’s owner, Midlands-based Orion Media is pleased with the result: “Seeing so many listeners engage with this station event by making such a huge effort on a hot day brought tears to many eyes. If evidence were ever needed of radio’s ability to engage, persuade and motivate, this was it.”

Last year the station raised £330,000 from the same event.

Posted on Friday, May 13th, 2011 at 7:11 am by RadioToday UK

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