New DAB station launches in South Wales

Internet radio station Mountain FM has launched on DAB in South Wales.

The station, available on the MXR South Wales and Severn Estuary multiplex, is broadcasting 12 hours a day from studios previously used by Valleys Radio.

Mountain FM is a social enterprise operated by the charity Festival Church Trust Ltd, and was recently awarded a £100,000 investment grant to create three jobs.

In a Digital Radio multiplex change request, the station is described as “A unique blend of uplifting music that has been carefully selected to be family friendly. Music from the 60’s to today carefully vetted to ensure that content deemed unsuitable for children will be excluded.

“As a social enterprise all profits generated through advertising revenue will benefit community projects such as the Blaenau Gwent foodbank which supplies emergency food aid to individuals and families in short term crisis”

Space on the otherwise full multiplex has been made available by GMG, which has reduced the bit rate of its Rock Radio and Real Radio services. It launched at 7am today (Wednesday).

In related news, Nation Radio has gained permission to drop from 128 k/bits to 64 k/bits on the same multiplex, to allow sister-station Bay Radio to commence broadcasting on the DAB platform using the remaining space.

Posted on Wednesday, July 20th, 2011 at 8:30 pm by RadioToday UK

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