BAUER: Place portfolio helps boost reach

Bauer’s “place” stations such as Key 103 and Clyde 1 have helps increase its national reach to nine million listeners, and is now commercially number one in 20 of its 21 markets.

In London, Magic slips to third place whilst Kiss continues to build audience at breakfast.

Breakfast on Kiss now has 1.5 million listeners now tuning in to ‘Rickie, Melvin & Charlie in the Morning’ across the network.

Key 103 Manchester has recorded its highest reach since 2006, staying ahead of Capital Manchester in terms of listeners, with 570,000 people tuning in each week. Capital Manchester now has 502,000, although the stations have slightly different TSAs.

Meanwhile, Bauer Radio Scotland delivers an overall weekly audience of 1.7 million listeners, reaching 42% of the available adult listening audience. The company is particularly pleased with the figures for Clyde and Forth.

Graham Bryce, Managing Director Bauer Radio Scotland, said: “In the central belt, where audience choice is at its greatest, both FM stations have more listeners, listening longer. Our flagship station Clyde 1 has increased listening hours by a fantastic 15.5% and has added 41,000 weekly listeners since this time last year. Sister station Forth 1 has clocked up an additional 45,000 listeners since this time last year. This means Radio Clyde & Radio Forth together reach well over 1million people each week, and their combined audiences spend over 11.1 million hours each week tuned in.”

Hallam FM’s reach is up 4.3% and hours up 31.6% year on year, and 97.4 Cool FM’s reach is up 15.7% and hours up 26.1% since Q3 2010 – its best results ever.

Posted on Thursday, October 27th, 2011 at 12:42 am by RadioToday UK

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