Capital and Heart owners Global Radio have announced plans for a new website which will offer daily deals to its listeners.
The ‘welovelocal.com’ site is going live in Birmingham initially before its rolled out to a further 20 areas of the UK next year and supported by the group’s seven radio brands.
Global says the site will compete with sites like Groupon and offer up to 90% savings on various products, experiences and services.
Mark Lee, Global Radio’s Managing Director-Regions said: “Through our market leading stations which include Heart and Capital, Global has built a very successful business connecting local advertisers to on-air and online audiences. We recognise that deal websites are becoming an important part of the marketing strategy for many local businesses, and having evaluated the market felt that this was the right moment to expand in this area with welovelocal.com.”
He added: “Unlike other deal websites, through our 400 strong local field sales force working with over 10,000 businesses across the UK for many years, we are an incredibly trusted partner to local advertisers and are therefore well placed to launch into this market.”