Classic FM launches Christmas Appeal
Global Radio’s national station Classic FM has announced details of its Christmas Appeal, which will raise money for music therapy for vulnerable children.
Partnering with music charity Nordoff Robbins, the classical station’s appeal runs throughout December and will culminate with a fundraising week in the days leading up to Christmas.
A special Christmas programme will air on the station on Sunday 18 December at 5pm presented by Anne-Marie Minhall and Jamie Crick, and featuring celebrity readings from Tim Minchin and Sir Cliff Richard.
Donations are being made by listeners who can pay £25 to buy a music therapy session for a disabled child, ‘donate and dedicate’ to have their message read out on air, or bid on a variety of celebrity auction lots.
Dalton Leong, Managing Director of The Classic FM Foundation, told RadioToday.co.uk “We’re delighted to be extending our support of Nordoff Robbins into a second year. We’d love to engage as many of the Classic FM listeners as possible and our aim is to raise enough money to provide over 4,000 children with the vital music therapy that they need.”
The Classic FM Foundation has been running since 2006 and raises money to fund music education and therapy projects working with some of the most disadvantaged children and adults across the UK. The charity’s vision is that everyone, regardless of age, background, education or situation will have equal opportunity to access, enjoy and benefit from the power of classical music.