New year makeover for Radio Ideas Bank

A website which gives radio stations creative ideas for competitions, promotions and stunts is marking its first birthday with a relaunch.

Radio Ideas Bank is also offering users the chance to pay-per-idea as well as having a full subscription option.

The site has a searchable database of hundreds of ideas which commercial radio sales and S&P people can then use to generate revenue. It already has users in 23 countries around the world.

Managing director Debbie Tighe of told us: “We want to help the many individual sales and promotions executives who tell us they want to access the database and buy ideas on a pay-as-you-go basis without having to commit to a quarterly or annual subscription.”

She added: “The new design of our website enhances the user experience, makes it easier to search for creative ideas and also features some free resources and advice for planning promotions.”

Pay-per-idea users will be able to buy ideas using a credit card or PayPal. Discounted quarterly and annual subscriptions are also available for corporate clients.

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