LOCAL RADIO: Rajar round-up for Q4
Each quarter we take a look at the biggest jumps around the RAJAR graphs, and for Q4, 2011, we can report increases for a number of local stations around the UK.
Including Town 102 in Ipswich enjoying its best ever reach, hours and share, and Radio Pembrokeshire achieving 50% weekly reach.
Some of Orion Media’s stations continued to lose listeners ahead of their upcoming re-brand. BRMB had one of its worst ever audience with 331,000 listeners, Wyvern and Mercia are down quarter-on-quarter and year-on-year but Beacon saw an increase in listeners and hours. All four stations will change to Free Radio later this year.
JACK fm Bristol continues to attract a higher audience after its re-brand from Original, Channel 103 gets its highest ever weekly reach at 59% and 11.7 average hours, and U105 is celebrating an increase of 69,000 listeners taking the station to 211,000.
Celedor’s new purchase, Midwest Radio has recorded a great year-on-year increase from 18% to 24% reach, whilst The Breeze in Portsmouth increases hours by 61% and listeners by 26% since last survey.
Sister stations Rugby FM and Touch FM Stafford are both gaining listeners and 52% more people of Wolverhampton are listening to 107.7 The Wolf, with an increase of listening hours of 49% year on year.
In the North, 96.2 The Revolution has lost 11,000 of its 48,000 listeners whilst Minster FM in York had another increase in it’s weekly reach, as well as a 23% uplift in hours since last reporting period.
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