Smooth sign Aviva for Pat Sharp sponsor

Smooth Radio has announced a deal with insurance firm Aviva to sponsor its weekend breakfast show presented by Pat Sharp.

Starting next month, the agreement also includes a two-week daily ‘Smooth Radio Good Health Guide’ feature and a week-long promotion during Mark Goodier’s mid-morning show.

GMG Radio’s Group Commercial Director Jonathan Gillespie said: “We are delighted to be working with Aviva. We’ve worked together to create a brand campaign that works on different levels, highlighting the services that Aviva offers, information on a range of health related subjects that will resonate with the listener and added engagement with the audience online.”

The deal was concluded by Angela Tyrer from GMG Radio Solutions and Zenith Optimedia UK’s Jo Kariolis.

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Posted on Monday, February 20th, 2012 at 3:15 pm by RadioToday UK

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