London’s Heart 106.2 has announced a three-month breakfast promotion with pain relief remedy Anadin, which will see the station give away £1500 a week.
Jamie and Harriet will be ‘solving life’s little problems’, giving listeners the chance to share their problem online and stand a chance of winning some cash to help remedy the situation.
Global Radio’s Managing Commercial Director, Mike Gordon said: “We are delighted to be partnering with Anadin for the first time at Global Radio and strongly believe this creative campaign will deliver results for the brand.”
Helen Cross-Fancy, Pfizer UK added: “We are very excited about the opportunity to partner with Global Radio. Heart FM has a great reach in the London area and an upbeat, feel good personality which compliments Anadin’s understanding and friendly brand positioning. We are very excited about the feature of solving life’s little problems which fits very well with Anadin we understand your pain. ”
Sam Fowler from Vizeum, who brokered the deal, said: “The realisation of this campaign is testament to the power of a great initial idea from Global. The support and involvement from the Heart editorial team has really helped to forge what I hope will be a brilliant partnership.”
Posted on Tuesday, March 13th, 2012 at 1:10 pm by RadioToday UK