RAJAR: More listeners for BBC Locals

It worked for 6 Music – and has the threat of cutbacks has given BBC Local Radio a boost of a quarter of a million listeners in the last quarter.

BBC Local Radio in England is up 263,000 listeners on the quarter to 7.6m with market share also up to is at 9%, up from 8.2% last year.

The increase comes as the BBC DQF program, announced yesterday, proposed a national evening show and the removal of local early breakfast shows.

David Holdsworth, Controller of BBC English Regions said: “This continued growth shows that quality local public service broadcasting continues to be valued by our listeners and we remain on track to develop further growth in the long term.”

Posted on Thursday, May 17th, 2012 at 12:00 am by RadioToday UK

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