All-sports flip costs talkSPORT listeners

talkSPORT’s upward RAJAR trend has come to a halt this quarter with the station dropping from 3.2m to 2.9m weekly listeners.

The figures cover the period the station switched to an all sports format but station PD Moz Dee is confident the current line-up is performing well.

“While these figures are slightly down on the record highs that we achieved in recent quarters, we expected some fluctuations following our move to an all sports format. Our weekday programming is very strong with a record audience for Drive and while our weekends have been without live Premier League football this returns in just a couple of weeks time on the 18 August. This season we’re bringing listeners more live top level domestic football than ever before with the FA Cup, England games and our first ever commentary of the Community Shield, so we have every cause to be optimistic.” said Moz Dee.

Drive, 4-7pm weekdays, presented by Darren Gough and Adrian Durham, achieved its highest ever audience reaching over 1.2 million listeners.

talkSPORT reaches 2.4 million men representing 82% of the audience, a 2% point increase on Q1. 55% of the total talkSPORT audience are categorised as ABC1.

The station’s website has continued to grow and has recorded its highest ever number of unique users – over three million people visited talkSPORT.co.uk in July2012.

Posted on Thursday, August 2nd, 2012 at 12:04 am by RadioToday

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