The latest breakfast show competition on Capital FM sees the launch of the Beat the Bong game with Dave Berry & Lisa Snowdon.
From Monday 17th September to Friday 12th October, Dave & Lisa will be giving listeners across London the chance to win their share of the £60,000 prize-fund. The game dares contestants to hold their nerves as they are faced with the Halls’ challenge to ‘breathe deep’ and ‘stay cool’, while they listen to a sequence of increasing cash amounts.
Listeners who fail to beat the bong walk away with nothing, while those who remain cool under pressure and shout ‘stop!’ on time, can bag themselves thousands of pounds in cash.
Halls’ six-figure partnership with Capital FM – brokered by Global Radio and DRUM – is part of the brand’s wider £1.3 million ‘Breathe Deep Stay Cool’ marketing campaign.
Mike Gordon, Managing Director of Commercial at Global Radio said: “Beat the Bong is such an iconic game and we’re excited to partner up with Halls to bring it to the Capital Breakfast Show with Dave & Lisa. The game’s combination of great cash prizes and high-pressure moments means that everyone who tunes in to the Breakfast Show is in for an extra special treat over the next few weeks.”
Posted on Thursday, September 13th, 2012 at 9:58 am by RadioToday UK