Absolute Radio sends listeners to Wickes

Over 100 listeners turned up at a Wickes store in London on Monday after Christian O’Connell announced free DAB radio sets were available.


The live broadcast event on Absolute Radio at the Catford store was part of a one year sponsorship of the Christian O’Connell Breakfast Show by the DIY store. Co-presenter Richie Firth was at the store from 6am for the duration of the Breakfast Show and handed out the radios to a long queue of eager and grateful listeners who had heard about the promotion, and made their way to the store.

The build up began from the start of the Absolute Radio Breakfast Show, when Christian also offered listeners the chance to win a number of ‘spot prizes,’ including Makita tool sets from Wickes, between 6am and 7am.

As well as spending much of his morning constructing a wooden table to hold the radios on, Richie also spent some time in the on-site burger van cooking up some early morning bacon butties, and using the Wickes in-store PA system to greet morning shopper and listeners in the queue.

Wickes Advertising Controller Rebecca Stokes said: “Absolute Radio has a real understanding of our customers. They have used that understanding to develop fresh and innovative ideas that deepen our relationship with our trade audience as well as provide exciting content for the breakfast show. Yesterday’s giveaway was just one of the recent promotions that demonstrate the continued success of the partnership.”

Absolute Radio Content Director Tony Moorey said: “With this giveaway event, we encouraged trial of Absolute Radio, and also helped to activate the landmark partnership between Wickes and The Christian O’Connell Breakfast Show, with a clear benefit both to listeners and to Wickes Customers.”