Robbie Williams is to host a two-part two hour long show this Sunday on Bauer’s network of Passion and Place stations.
The pre-recorded show will see Robbie play some of his solo hits and Take That songs in the first hour, then he’ll take the role of quizmaster and invite listeners to play along. The quiz will be made up of different rounds of questions on subjects such as music, film and Robbie himself.
There will also be an online “quiz sheet” available for listeners to access prior to the show and Robbie will reveal the answers at the end of the show.
The show will be broadcast from 10am till 12pm across Scottish Place stations and Q, and listeners of English Place stations will be able to tune in to the show between 11am and 1pm. The show will air on 21 stations across the UK which have a combined weekly reach of 5.6 million listeners.
Ric Blaxill, Music & Content Director at Bauer Radio, commented: “Robbie Williams is one of the UK’s most loved artists, with over 60 million worldwide record sales, and we are delighted to be able to bring Robbie closer to our listeners across the UK with such a fun and engaging radio show. We are really proud of our ability to connect with our audiences across the UK and the play along quiz offers our listeners a one-off opportunity to test their knowledge against pop music’s ultimate quizmaster!”
Phil Witts, Head of Regional Radio at Island Records Group, commented: “Bauer have always been strong supporters of Robbie throughout the years, so we are delighted to be able to build on that relationship to create something unique for all their listeners. This is a fantastic opportunity for fans to interact with Robbie, making ‘Robbie Williams – A Musicology’ an unmissable show.”
The Bauer Radio web team has created a custom page for each station, which will have show information and a downloadable quiz sheet. Social media activity will include various tweets with the use of a #RobbiesRadioQuiz hashtag in addition to scheduled posts to multiple Facebook accounts.
The show has been produced by James Robinson, Alex James and Stuart Morgan.
Posted on Friday, November 2nd, 2012 at 10:00 am by RadioToday UK