Global’s Heart & Capital lose listeners

Capital Breakfast remains the most listened to commercial breakfast show in London, despite losing listeners quarter on quarter and year on year.

However, Dave Berry & Lisa Snowdon, now with 1.1m listeners, still beat BBC Radio One’s Nick Grimshaw in his first RAJAR figures.

Capital FM itself has also lost over a quarter of a million listeners in London year on year, from 2.254m to 1.983m. It stays number two just behind Magic on 2.031m. The brand records over 6.8 million weekly listeners across the UK.

Heart London is also down from 1.931m to 1.707m year on year, keeping it in 4th place. Nationally, the Heart Network remains the UK’s largest commercial radio brand with 7.4 million listeners tuning in across the country each week, roughly the same as a year ago.

Classic FM has an increase of listeners and hours year on year. 5.4 million listeners tune into the station each week, listening in for a total of 37.5 million hours.

LBC 97.3 has lost listeners in London, from 9.67k last year to 9.02k this year. LBC UK scores its highest reach ever though, increasing its audience to 1.3 million each week.

XFM London gets its highest reach in two and a half years, significantly increasing listeners and hours this quarter, with 445,000 people tuning in each week.

And Choice has also enjoyed a rise in listeners and hours this quarter. 748,000 people now tune in each week for over 3.4 million hours.

Ashley Tabor, Founder & Executive President said: “I’m delighted our Heart and Capital brands are performing so well regionally – this shows that our policy of ‘national brands delivered locally’ is really connecting with listeners in every area we serve across the UK.”

Richard Park, Director of Broadcasting at Global Radio said: “It’s great to see our brands performing solidly in the final quarter of last year as we head into 2013.”

Posted on Thursday, January 31st, 2013 at 12:05 am by RadioToday

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