On The Sly creates new Xfm station sound
Audio production company On The Sly have delivered a new station imageing package for Global Radio’s London and Manchester station Xfm.
The new sound, which is now on-air, was custom made with new station voices and specially designed imaging FX, and contains new news, sport and travel sequences.
David Wakefield, Director of Covent Garden-based On The Sly Productions says: “It’s been exciting re-imaging one of the country’s most iconic brands.
“The team at XFM gave us the freedom to develop an innovative station sound unlike anything else in the market; with every element designed from scratch and ripped straight from our depraved souls. This is imaging that rocks”
On The Sly’s clients include BBC Radio 1, BBC Radio 2, MYFM – Los Angeles, Nova Radio – Australia, Highveld Stereo/KFM – South Africa and worldwide on Virgin Radio.